Eli Goldratt's highly anticipated 5th business novel, "Isn't It Obvious?" has been published--it does for Retailing what Eli Goldratt's,"The Goal" did for Manufacturing. Where other business books have come and gone Eli Goldratt's books continue to be relevant. Where other business theories have been implemented and discarded Goldratt's ideas and theories continue to be applied and sustained. Twenty years ago an Israeli physicist wrote a business book about a fictional American manufacturing plant. After 5 million copies sold, publication in 23 languages and continued record sales to trade and to almost every major university, "The Goal" remains and underground bestseller. "Isn't It Obvious?" is as difficult to put down as Eli Goldratt's first novel, "The Goal". 

 

 

  Dr. Goldratt deals with core problems inherent in the retail industry:

• The inability to forecast future demand accurately enough

• A very long supply time (often much longer than anyone thinks it is)

•Retailers purchasing too few of some items and too many of others

• The way today’s approach to logistics is forcing the inventory that is in the supply chain to be unavailable where and when it is needed

ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place. Eli Goldratt is an educator, author, scientist, philosopher, and business leader. But he is, first and foremost, a thinker who provokes others to think. Often characterized as unconventional, stimulating, and "a slayer of sacred cows," Dr. Goldratt exhorts his audience to examine and reassess their business practices with a fresh, new vision. He obtained his Bachelor of Science degree from Tel Aviv University and his Masters of Science, and Doctorate of Philosophy from Bar-Ilan University. In addition to his pioneering work in Business Management and education, he holds patents in a number of areas ranging from medical devices to drip irrigation to temperature sensors.