$24.95
by Eliyahu M. Goldratt
20th ANNIVERSARY EDITION
with case study interviews by David Whitford, Editor at Large, Fortune Small BusinessNow accepting advance orders. Release date July 05, 2004
The Goal: A Process of Ongoing Improvement
Over 3 million copies sold!
Used by thousands of companies and taught in
hundreds of business schools!
This book, which introduces the Theory of
Constraints, is changing how America
does business. The Goal is a gripping,
fast-paced business novel about
overcoming the barriers to making
money.You will learn the fundamentals
of identifying and solving the problems
created by constraints.
From the
moment you finish the book you will be
able to start successfully addressing
chronic productivity and quality
problems.
"Like Mrs. Fields and her cookies,The
Goal was too tasty to remain obscure.
Companies began buying big batches
and management schools included it in
their curriculums. It was eventually
translated into 13 languages and sold
over 1.2 million copies."
—Fortune Magazine
"A survey of the reading habits of
managers found that though they buy
books by the likes of Tom Peters for
display purposes, the one management
book they have actually read from
cover to cover is The Goal."
—The Economist
" Goal readers are now doing the best
work of their lives."
—Success Magazine
"A factory may be an unlikely setting
for a novel, but the book has been
wildly effective."
—Tom Peters