$24.95
by Eliyahu M. Goldratt
Just Released!
20th ANNIVERSARY EDITION
with case study interviews by David Whitford, Editor at Large, Fortune Small Business
The Goal: A Process of Ongoing Improvement
Over 3 million copies sold!
Used by thousands of companies and taught in hundreds of business schools!This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money.You will learn the fundamentals of identifying and solving the problems created by constraints.
From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.
"Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. It was eventually translated into 13 languages and sold over 1.2 million copies." —Fortune Magazine
"A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal." —The Economist
" Goal readers are now doing the best work of their lives." —Success Magazine
"A factory may be an unlikely setting for a novel, but the book has been wildly effective." —Tom Peters
